Step 3:

“How Millionaires and Billionaires Think Differently Than The Masses (and How You Can Learn To Think Just Like Them)”

What You’ll Discover In This Step:

  • The real difference in how wealthy, financially-free people think, compared to those who continuously struggle with money
  • How decades of mental conditioning have created your current financial situation (and how to change it to create true financial abundance)
  • How to end the financially-crippling habits of procrastination and fear of making mistakes—once and for all
  • The fuel to your fire: identifying the main driver (your reason “why”) behind building a business and leveraging it to create massive momentum
 Difficulty level:

 Video Time:


“How to unlock your Millionaire mind …”

More Training and Resources

Congratulations! Less than 45% make it to step 3.

The Key Mindset Shift

In this lesson, we’re going to be talking about an important shift that will need to take place in order for you to be successful in your own business.

With this shift, you cross over from the employee mindset that you’ve been taught your whole life, to the business owner mindset. Unless you make this mental shift, you won’t stand a chance of succeeding in business. So it’s extremely important to “get.”

Let’s think about how most people are raised …

The first thing we are taught as kids, is that if you want to be financially successful in life, you go to school and get good grades. And then you go to college and get more good grades. Then, you might even go back to college again for more advanced post-graduate degrees. (And don’t forget, you need those good grades.)

So, a person spends a decade and a half of their formative years in “learning mode,” rather than “applying mode.” They learn how to be a great employee to work for someone else.

Most people’s default answer to making more money is to go and trade their most valuable thing—their time (their life)—for a fixed salary. When you consider their upbringing and education, it’s no wonder.

We’re not taught to be or do what we really want to be and do. We’re not taught how to become masters of wealth and of our time. So it’s up to us to learn how to make the shift from the employee mentality to one of controlling our own destiny through having our own business.

To become massively successful in business, you need to free your mind of the many limiting beliefs you’ve been taught to have.

Let me prove it:

  • If you wanted to become a lawyer, what would you need to do?
  • If you wanted to become a medical doctor, what would be the steps?
  • If you wanted to become an architect, how could you get started?

There’s a clear path to becoming any of these.

You would just need to go and get the additional schooling, attain the professional credentials, and then you’d be qualified to get a job in any of these categories.

But ask yourself these questions:

  • How do I become millionaire?
  • How can I become an entrepreneur?
  • How do I become the person I need to be to achieve all my goals in life?

We aren’t taught in school or college how to do these things. We’re not taught how to have a proper business mindset like the most financially successful people in society do.

Case in point:

A man by the name of John Chow (now a MOBE Consultant at the highest level) came into our system several years ago after attending a MOBE training seminar. He saw the power and leverage of what we’re doing here, and he decided to get fully involved in the business. In just his first seven months, he hit the $200,000 mark. And in less than two years, he crossed the $1 million mark, becoming a seven-figure earner.


Around the same time, at the same seminar, another man got involved with the business. He had the same opportunity—the same systems and tools—but he’s yet to make a single dollar.


It’s all comes down to what is going on inside a person’s head. It’s their mindset.

Conditioning or reconditioning our mind for maximum success in business is critical. Identifying and getting rid of limiting beliefs from the past is a must.

My colleague, Robert Kiyosaki talks about when he first began to escape the employee mindset. He went to a weekend self-development workshop. The workshop instructor drew this diagram on the board, and basically said: “To become a successful person, we need these four things.”

This was very different compared to what Robert had ever heard before.


You can see from this diagram why so many students (and often the “A” students) fail in the real world when it comes to money and true wealth.

You see, a person can be educated logically, but if you’re not educated emotionally, the fear will stop them from doing what’s required for success outside of the system that most people get trapped in.

This is what I call “paralysis by analysis.” It’s when someone, trying to avoid making a mistake, overthinks a situation with hopes of finding a way forward that involves no risk. It’s a fear of unfamiliar circumstances and of failing and it leads to no decision and no action (paralysis).

Paralysis by analysis is caused by our educational system and its insistence on punishing people for making mistakes.

“A” students are successful only because they make the least amount of mistakes. This works really well in school, but is the single greatest cause of failure in business. In the business world, it’s the people who take massive action, make a lot of mistakes, learn and adjust their approach, make even more mistakes, adjust again, and then ultimately succeed.

This is how it actually works.

I’m telling you this from personal experience.  I’ve now been building online businesses for close to a decade. Looking back, I’ve made an enormous amount of mistakes. I could talk to you about them for literally an entire day. Some have cost me thousands of dollars. Others, hundreds of thousands. And a few, even over a million dollars each.

But it’s because I was willing to make mistakes and fail, that I’ve now gone on to generate well over $100 million in sales. It’s because of my willingness to fail that I made my first million dollars by the age of 25, and was in a position to comfortably retire for the rest of my life just a couple years later.

A willingness to make mistakes in business is a good thing.

The perfect analogy for this is the story of Thomas Edison, who was criticized for making 1,014 mistakes before creating the electric light bulb. His response was, “I did not fail 1,014 times. I successfully found out what did not work 1,014 times.”

If he’d had the approach that most people in life have, we’d probably all still be sitting in the dark!

Don’t Fail To Fail Enough Times

View making mistakes as an essential step in building your business, and as a huge sign of progress.

Many people aren’t a success, as Robert Kiyosaki says, because they fail to fail enough times. They let fear hold them back. In his book, The Cashflow Quadrant, he talks about the four types of people who make up the world of business:

  • “E” for employee
  • “S” for small business or self-employed
  • “B” for big business (500 employees)
  • “I” for investor

Every person spends the majority of their time in one of these four quadrants. So how do you know which one you’re in? Just look at where most of your cash flow is coming from.

Most of the population is made up of employees who rely on their paychecks. Others are self-employed, working in commission roles like being a real estate agent.

These individuals are on the left side of the quadrant. As we’ll see in the diagram below, each one of these people share common characteristics.


Examining this chart will help you see where you are today, as well as where you want to be in the future.

Achieving financial success and freedom is much easier and can be achieved much faster in the B and I quadrants.

Profits are better than wages. Wages make you a living. Profits make you a fortune.”—Jim Rohn

I myself made the decision to shift over to the right side of the Cash Flow Quadrant close to a decade ago, and it has been the single greatest decision of my entire life.

Most people fear making that shift because they perceive it as being “risky.” But it depends on how you define risk. In my view, trading away time for money in a job (and choosing not to start a business) is a guaranteed path to financial mediocrity.

That to me is “risky.”

Over 90% of all wealth comes from people who control their own lives. They’ve mastered systems and their time. And although anyone can become wealthy, there is a limitation wall.

That limitation wall is the way you presently think (your mindset). You can see a lot of the symptoms of the employee mindset; it’s plagued with excuses and a scarcity mentality.

Well-known success trainer T. Harv Eker does a great job of showing the overall difference between a poor and wealthy mindset:

by best selling author of “Secrets of the Millionaire Mind”

They believe “life happens to them,” victimized They believe “I create my life,”  accept full responsibilities
They play the money game not to lose They play the money game to win
They want to be rich They are committed to being rich
They think small, think of limitations, and “wish and hope” They think big, think possibilities, dream a lot
They focus on obstacles They focus on opportunities
They resent rich and successful people They admire other rich and successful people
They associate with negative and unsuccessful people They associate with positive, successful people
They think negatively about selling and promoting They are willing to promote themselves and their values
They are smaller than their problems They are bigger than their problems
They are poor receivers They are excellent receivers
They choose to get paid based on time They choose to get paid based on results
They think “either/or” They think “both”
They focus on their working income—instant gratification They focus on their net worth—postpone gratification
They mismanage their money, buy liabilities They manage their money well, buy assets
They work hard for their money They have their money work hard for them
They let fear stop them They act in spite of fear
They think they already know it all (Have, Do, Be) They are constantly learning (Be, Do, Have)

Look closely at the list above and see which mindset items describe your thinking patterns.

Watch this video called, The Secret. You may or may not have heard of it—a few years ago, it went viral. If you search on YouTube you will be able to find it or a few segments of the movie. If you’d like to purchase your own copy or review many related product click here to visit The Secret Store.

The Secret

It may come across as a little “out there”—but it’s important you understand it’s premise; your thoughts control your reality. Hopefully it opens your mind and has you thinking “big.”

To change your life and be successful on the right hand side of the quadrant, you must change your thinking.

Throughout the rest of this program, you’ll be presented with the ultimate marketing system, which you can use to generate commissions from $1,250 and right up to $10,000. This system has paid out over $67 million in commissions to date.

You’ll also be trained on how to use this marketing system and get results with it. (Your coach is going to be your greatest asset in this area.) But the one essential ingredient in making all of this work is:

You must take full responsibility for your own results in business and in life.

No matter how powerful something is (including this marketing system), no one can force you to use it. No one can make you change.

We could give you the most powerful and luxurious car in the world, but you have to get into the car, put the key into the ignition, and do the driving.

So commit to being a “no excuses” type of person from here on out in both your personal and business life

Another Key Mindset Shift

A defining characteristic of people with an “Employee Mindset” is their need to know all the answers first. They are afraid—even terrified—to take a single step forward until they see a clearly laid out path in front of them. (This is the “paralysis by analysis” I mentioned earlier.)

On the other hand, Entrepreneurs and the wealthy take calculated risks. They know it’s better to just start, and figure out the unknowns along the way. They don’t have to have all the answers before taking action.

They know that making mistakes is healthy, and will be the fastest way to learn. So being comfortable with things being imperfect, they will “jump off cliffs” and figure out how to “build the plane on the way down.”

Let that one sink in for a minute …

Your greatest successes in business will come from the things you initially feared doing, or, those for which you didn’t know what the result would be.

There was no clear outcome, but you knew the upside potential was enormous and so you took action steps based on your faith that the answers would be revealed along the way.

It’s like walking up a flight of stairs. Each step up can be into complete darkness. It doesn’t appear until you take the next step forwards. It doesn’t appear until the feeling of falling is in the pit of your stomach. You’re stepping into the unknown, and that’s where the success is.

Are you willing to take action in building your business despite the fears you may have?

Can you view mistakes (including past ones) not as failures, but rather as necessary stepping stones to success?

Are you willing to follow through in using the marketing system we have—which, with over $67 million in commissions paid out, is proven to work—and operate almost like your own personal franchise?

Advisors know very little. Mentors (like your coach) have “been there and done that.” Are you willing to listen to and follow their instructions?

If so, then let’s move on to identifying your main driving motivation in building your business.

Your Reason “Why”

The single biggest factor in an entrepreneur’s success, is their reason why.

Why are they starting their business? What would they like to achieve? How will their business help others (and themselves) get more of what they want out of life?

Remember this quote: “He who has a why can endure any how.”—Friedrich Nietzsche

Or you can have big excuses why it’s ‘not’ possible. But you can’t have both.

As an entrepreneur, you’re going to have challenges along the way. The first challenge will be with changing the way you do things. And the one thing we know for sure about the human mind, is that it’s the ultimate rationalizing device.

The moment you try and do something outside of your comfort zone, your mind starts to come up with all kinds of seemingly logical and valid points about why it’s a bad idea. This kind of resistance may seem completely normal. But you can’t succumb to it if you want to be successful.

Here’s an example: exercise and health.

Do you have any doubt that eating healthily and exercising each day is good for you? And that it can add literally years to your life?

Not at all!

But for most people, your mind will come up with all kinds of resistance when you try to do these things consistently:

  • “I just don’t have the time.”
  • “I can’t stick with it.”
  • “It costs too much money to eat healthy and exercise.”

And so on.
That’s why most people don’t follow through and remain consistent. They talk themselves out of it.

But if someone really wants to get healthy—if it becomes a necessity—they’ll make the time. They’ll commit to sticking with it. They’ll realize it’s costing them way more in the long run to be unhealthy.

There’s a similar parallel in business: you may be saying, “I don’t have the money to start and build my business.”

A very powerful question to ask instead is, “How am I preventing myself from finding the money?”

If you want it enough and your why is big enough, you’ll find a way.

If you use the excuse, “I don’t have the time,” then you’ll never be able to find the time.

But let me ask you this; who is in complete control over how you spend your 24 hours in a day?

You are!

You have the same amount of time each day as millionaires (and billionaires) do. The question is not about a “lack” of time; it’s about how you choose where you’re going to spend your time.

If creating true and long-lasting financial freedom is important to you, you’ll make the time to complete this training and build your business.

If your excuse is about the money and you’re saying, “It’s too expensive to get into business,” then I suggest you ask yourself this:

Isn’t it more risky long-term not to do the things that are going to move you out of your current financial situation, and create the financial results you actually desire in life?

You can spend the rest of your days being frustrated, looking for the next shiny object that promises to make you rich for no real investment of your time and money, and at best find something that pays you tiny little commissions …


You can join and be fully committed to the MOBE marketing system you will learn about in this training, and be on your way to true wealth.

When you’re making $1,250, $3,300, $5,500, and $10,000 commissions on each customer you refer, the profits can begin to add up really fast.

Ignore The Critics

Millionaires do their own due diligence and ignore other people’s opinions.

Recognize that you will always have critics. Even friends and family might not support your business.

The only way to avoid criticism is to do nothing.

For example, the whole concept of franchising was put under legal review in the first half of the 20th century.

Now franchising plays a major role in economy.

In 2015, Franchises contributed over $521 Billion to the U.S. GDP which is an significant increase from previous years.


As you can see in the chart above, 20% of Quick Service Restaurants and 12% of Real Estate businesses are franchises.

The franchising business model is still on the rise because it delivers results.

Imagine if the early adopters listened to criticism and did not follow through.

Or take Frederick Smith from FedEx for example.

In 1965, while he was earning a Bachelor’s degree in economics at Yale University, Smith penned a term paper for his economics class which contained an outline for a delivery service that would use a “hub and spokes” concept to handle the routing of parcels.

His instructor was not impressed with the idea and gave Smith a “C” grade.

The plan he outlined in his report eventually formed the backbone of Federal Express, a company Smith started in 1971 upon his return from Vietnam, where he served as an officer in the U.S. Marine Corps.

Now FedEx generates over $45 billion per year in revenue.

Imagine if Smith had listened instead to his instructor and abandoned his business idea.

Surround Yourself With Successful People To Stay Motivated

Subscribe to if you have not done so already and immerse yourself with what is possible.


All the Resources for Top Earners



What’s the number one reason people who get started in this industry quit?

When everything seemed like it wouldn’t happen, what kept you going?

Do I have to put my business above everything in my life in order to be successful?

How do I reconcile my current identity as an artist and a healer into this new life as an internet marketer?

What is a person’s financial thermostat, and what is it so important?

How do you stay driven, especially when things are tough, to push through and keep your momentum going?

What is the best way to transition your mindset from employee to business owner?

I want to start my very first business. What’s the best advice you can give me?

How critical is it for your own psychology to get your very first sale?

What helps keep you so driven and so focused?

What separates great entrepreneurs from the ordinary masses?

When you were first starting out, how did you keep the proper mindset and work through the dark times when things were tough?

Why do people think that upsells are a scam?

Responding To Critics:

How would you advise someone who is on the verge of bankruptcy and being warned by family they have been scammed?

How do I respond to the critics in my life who don’t understand digital information products?

How do I respond to my friends and family who think the business is a scam?

Are you willing to discuss negative articles that exist about MOBE, and what MOBE is doing about it?

How do you handle it when someone writes something negative about you or your company?

How do you respond to people who are negative about internet marketing and what you are doing …


Action Steps

There are three books we recommend you get and read during this 21-Step training:

  1. Limitless by Matt Lloyd. Once you complete all of these action steps and confirm your mailing address with your coach, the book will be express-mailed to your residence.
  2. The Cashflow Quadrant by Robert Kiyosaki. We talked about a few of the principles in today’s training, but the book goes much deeper. Get it, read it, and you won’t regret it.
  3. The 4-Hour Workweek by Tim Ferriss. The book isn’t about just working four hours a week, as most people tend to think. It’s about leverage. It’s about learning systems and procedures to automate and rapidly grow a business. It’s about working smarter, not harder. It’s truly a must-read book for entrepreneurs.

All of these books will help you to adjust and change your mindset over to the Entrepreneur side. You’ll begin to see things from the viewpoint of the wealthy, and you’ll see why the training you’re going through now is such a powerful wealth-building and lifestyle system.

You should be able to get the last two books from a local bookstore or from

  • Find and identify your reason “why.” (This is an extremely important step!)

This may take some serious digging but when you do find it, it will drive you for years, and will be a powerful catalyst to your success.

You don’t have to share this with your coach if you don’t want to. This is for you


You’ve made it to the end of Step 3, and that means that as soon as you complete the Action Steps above, a free copy of my best-selling book, Limitless will be mailed to you.

Limitless is about “High-Ticket Affiliate Marketing,” and is the perfect compliment for this training program you’re now going through.

Once the book arrives in the mail to your residence, you should immediately start reading it.

To make absolutely sure that it gets to you safely, please confirm your mailing address with your coach when you talk with them on the phone (or Skype).

In The Next Step: Discover how to make earning your first six (or even seven) figures infinitely easier when you choose the right niche, the right business model, and the right products to promote online.

And then in Step 5, you’ll be taught the second best business model in the world and the importance of having scalable systems in place to make sales for you.

Shortly after, you’ll be shown one of these systems.


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